Consulting Marketing

When most financial advisors have completed the majority of their decision journey before contacting a brand, marketing teams at asset management firms are seeking to provide a seamless customer experience across all channels and devices.

We offer consulting services designed to help marketing executives position their firms to reach the right customer, in the right way, at the right time, with the right information to drive more profitable interactions, increase loyalty, and grow assets under management.

Beginning with our industry-focused Marketing research studies and Digital Strategy Insights, we leverage our understanding of the marketplace to help you transition from traditional mass-marketing efforts to omni-channel experiences targeted to individual advisors segments.

With our understanding of segmentation and advisor engagement strategies we work with you to develop segment-specific strategies and programs that are designed to enhance advisors’ brand experiences, increase their loyalty, and generate more profitable business.

We assist firms with:

  • Implementing performance metrics and budgeting
  • Demonstrating impact on profitability
  • Integration and application of customer insights
  • Social media strategy
  • Mobile strategy
  • Using e-business tools to improve sales
  • Email strategy to drive engagement
  • Website gap analysis
  • Website strategy

We can also help you with:

  • C-Suite – Fund and corporate brand presentation, M&A, new market entry.
  • Distribution – Compensation planning, organization design, national account strategy, segmentation models.
  • Product – Strategy, development, positioning, pricing.

Of Interest...

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