Business journal rumors of the death of email have been greatly exaggerated, as emails become even more entrenched in our daily lives. For asset managers, email is the most frequent type of contact they have with advisors – and the one they are most receptive to. Only 5.3% of the asset managers we surveyed, however, say they are highly effective at using email to increase sales. And when email generates $38 in ROI for every $1 spent across all industries, we believe it is critical that firms maximize their email marketing programs.
Our latest report Destination Inbox: Increasing Email Relevance and ROI looks at the future of email and the email expectations of advisors in 2020. Focusing on three key trends, it outlines some of the ways asset managers can create more relevant and effective email marketing.
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Primary Audience: Heads of Marketing, Digital Marketing Managers
This report is primarily based on interviews and survey responses from digital marketing executives from 19 asset management insurance firms. It also features data on advisor behavior and preferences from DST Advisor Insights, in association with Horsesmouth.
categories: advisor engagement/client engagement, advanced analytics, digital marketing, personalization, predictive analytics, marketing strategy