When sales and marketing are aligned—and ultimately, truly integrated—these two disparate teams become a single, cohesive force that drives stronger asset growth and delivers a consistent, loyalty-inducing experience for advisors and investors. But as DST's latest research shows, only 24% of surveyed asset managers have achieved enough alignment to work as partners toward the firm’s goals.
Instead of working together to grow assets under management, disconnects and friction between sales and marketing abound at asset managers today. Yet, third-party research shows organizations with highly aligned sales and marketing achieve significantly higher revenue growth, sales win rates, and customer retention rates.
Our latest research, Aligning Sales & Marketing to Win Customers, examines the critical issues impeding the alignment of sales and marketing teams. More importantly, More importantly, this report provides actionable recommendations to forge greater alignment, including:
Purchasers of this report also receive a personalized DST Distribution Solution analyst presentation. Gain insight and solutions to increase alignment and focus your teams on growing assets under management. Purchase the report today.
Primary Audience: Heads of Marketing, Distribution, Sales, e-Business, Digital Strategy, Analytics, and Brand Management
DST surveyed 42 marketing and distribution executives at asset management firms, conducted interviews with selected executives, and performed secondary research.
categories: sales and marketing alignment, national sales manager, c-suite