An advisor website is one of the most powerful tools asset managers have when looking to stand out among similar products. It becomes especially important during the second half of the Advisor Decision Journey when customers begin to look for additional color and context to help them identify the best fund for a client’s portfolio, materials to help communicate the decision to the client or for clearer understanding about a fund’s performance.
In DST's latest research, Advancing the Advisor Decision Journey with the Advisor Website, we evaluate 43 mutual fund sites and utilize survey results from more than 450 financial advisors from previous research to evaluate and rank advisor websites. In addition, we provide recommendations on how to personalize, improve content and generally optimize the sites for use on all devices in order to help asset managers better serve advisors.
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Purchasers of this report also receive a personalized DST analyst presentation. Find out who the leaders are and how asset managers can better use their websites to successfully advance the advisor decision journey. Purchase the report today!
Primary Audience: Asset management e-business executives, CMOs
Secondary Audience: CEOs, CFOs, heads of IT, data analytics and distributions
DST evaluated 43 mutual fund websites for financial advisors in August 2015 with sites representing a wide range of firms – from diverse financial services firms to niche assets managers, and AUMs ranging from $13 billion to $2 trillion. In addition, we surveyed 28 firms and conducted interviews and attended demos with seven asset management firms.
categories: advisor websites, advisor decision journey, consulting, distribution strategy