Creating value from data is a long-standing opportunity and challenge. For as long as businesses have been collecting data and trying to realise value from it, there have been challenges in availability, accessibility, consistency, and quality. With exponential data growth in all channels this can become an even greater obstacle. Without a complete and consistent understanding of their data landscape, organisations are unable to deliver a truly customer-centric model, deploy the advanced analytics they need, and achieve the financial benefits that can result.
Our Data Audit framework provides independent assessment of the infrastructure that holds data on your customers, prospects, interactions, transactions, and operations. It covers data collection, data quality, architecture and processes, compliance, and accessibility. The audit provides a clear picture of how well your organization handles and uses its data to help meet the needs of compliance, regulation, and the ongoing ability to leverage its innate value securely and effectively.