Present the right information, to the right customer, at the right time.
As brands collect a myriad of data at various touchpoints within the value chain, they are looking to better understand, and personalize, their products and services to their customers. Successfully navigating through the complexity of big data processing, omni-channel contact, and the rapid rise of disruptive technology is imperative to achieving annual growth targets.
DST’s Customer Recommendation Engine helps key decision makers by revealing often previously undiscovered insights about their customers and their business. By offering a combination of pricing analytics, customer segmentation, and loyalty rewards analysis to recommend a next best action for ongoing engagement with a contact, strategy and marketing teams are better able to better monitor, measure and optimize the return on investment.
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