Financial services firms are falling behind in using client behavioural data to optimize service levels and product offerings through a holistic view of clients' preferences and tendencies. This gap is widening as the retail and fintech sectors consistently raise the bar.
Part of the challenge for financial services firms is that data is everywhere, but its usefulness often remains invisible. These fundamental operational constraints are amplified by organisational and technological silos.
Firms also must navigate increasing regulation governing the use of digital data. The General Data Protection Regulation (GDPR), for example, further muddies the waters as firms strive to better understand their clients' needs and improve customer experience.
Our new report, Embracing Client Behavioural Analysis for Improved Business Outcomes in Asset and Wealth Management, describes the results of research commissioned by DST.
Complete the following form to download the full report and learn more.