Clarity is Compliance White Paper

Clarity of communications is not a "nice to have"; it is a key area that financial institutions need to work hard on to regain and build consumer trust. Excellent copywriting is not just a craft as clarity is now compliance.

This white paper:

  • Summarizes research findings that raise serious concerns over the confusion that many standard industry terms cause people
  • Uncovers people's ability to "invent a meaning" when they are unsure
  • Shows that real efforts need to be made to ensure communications are truly received and understood by the recipient, not just sent

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