2018 Digital Predictions

Digital business leaders know their strategies can't focus just on bolting on new experiences. To win, serve, and retain today's empowered customer, firms must digitize the very core of their business, and 2018 will be the year when that process starts at scale. Key take-aways from this Forrester report include:

  • Customer obsession will still be the winning mantra.
  • Boardroom discussions will focus on digital: How should we work with digital giants like Amazon? Is our C-suite digitally savvy enough to lead? Are our quarterly commitments hindering transformation?
  • Technology will drive business change: key technologies like AI, blockchain, or conversational interfaces will rapidly mature, unlocking new opportunities to create new customer experiences, transform jobs, and forge new partnerships.

Complete the following form to download Forrester's full report "Predictions 2018: Digital Business Strategy Will Reach the Heart of Business, November 10, 2017".

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